The health care industry is currently one of the fastest growing global industries on the planet, and according to economists, the growth is not expected to slow down any time soon. One reason that the industry is growing so fast is that health care providers are being forced to meet the expectations of their patients. Where the past produced an environment in which the primary focus was the successful treatment of the patient, the new global economy has produced an experience driven environment in which customers and patients have higher expectations for their health care providers — forcing these providers to look for ways to improve the customer experience.
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